As a tribute to ATP’s history of offering reference manuals, a thumb-cut has been added to the square, a traditional tool for searching content within paper-based reference manuals of the past.
Arial Bold, first introduced as a global font standard the same year CaseBank was founded, has been applied to provide a more modern and less rigid feel to our brand name.
The name bleeds to the edges of the square to represent the full range of industry verticals we serve within aviation. The thumb-cut also acts as a period, indicating how ATP is all a customer needs.
The top of the letter T has been modified to represent a tail on an airplane, to give a subtle tribute to our current, and historically powerful connection to the aviation industry.