#alwaysready

#alwaysorganized

#alwaysequipped

#alwaysinnovating

#alwaysanticipating

#alwaysset

#alwaysconvenient

#alwaysprimed

#alwayswired

#alwaysstarting

#alwayscareful

#alwayssuccessful

#alwayscreative

#alwaysanticipating

#alwaysorganized

#alwaysequipped

#alwaysinnovating

#alwaysanticipating

#alwaysset

#alwaysconvenient

#alwaysprimed

#alwayswired

#alwayscareful

#alwayswired

#alwaysanticipating

#alwayssuccessful

#alwaysequipped

#alwaysprimed

#alwaysorganized

#alwaysinnovating

#alwaysready

Our Brand Story

Aircraft Technical Publishers and CaseBank Technologies Inc. are now known as ATP.

We are an information services and software solutions company focused on making flying safer and more reliable.

#alwaysready

47 years

experience within the aviation industry

6,700 customers

satisfied worldwide and ready to go

137 countries

we operate in

45,000 users

we service around the world

ATP’s solutions and services can be found in every corner of the aviation world. From a single propeller crop-duster in Iowa to the cabin of a passenger jet or supporting the mission of an F-35 Joint Strike Fighter.

our new logo

1
respecting our legacy

As a tribute to ATP’s history of offering reference manuals, a thumb-cut has been added to the square, a traditional tool for searching content within paper-based reference manuals of the past.

2
bold & modern

Arial Bold, first introduced as a global font standard the same year CaseBank was founded, has been applied to provide a more modern and less rigid feel to our brand name.

3
broad expertise

The name bleeds to the edges of the square to represent the full range of industry verticals we serve within aviation. The thumb-cut also acts as a period, indicating how ATP is all a customer needs.

4
our aviation focus

The top of the letter T has been modified to represent a tail on an airplane, to give a subtle tribute to our current, and historically powerful connection to the aviation industry.

always ready

our new tagline

to raise the bar as thought-leaders within the aviation industry and in the communities we engage.

to meet the strategic safety and reliability goals of our customers, with the information, software, and data insights they need.

to deliver solutions which support our vision and core values – to make flying safer and more reliable.

to exceed the expectations of our customers, bring innovation to market, and uphold the cultural values we embrace.

one great company.

working together.

same great content.

a better looking cover.

one company.

a world of possibilities.

making flying safer.

together.